Search 360 is focused on managing and optimizing search campaigns across multiple engines from a single interface. It allows marketers to oversee paid search performance on platforms such as Google and Microsoft while using advanced bidding, automation, and reporting features. Search 360 is especially valuable for capturing high intent users who are actively searching for products or services. It helps improve efficiency by streamlining keyword management, bid strategies, and performance insights across large scale search accounts.

Display and Video 360 is built for programmatic advertising across display, video, audio, and connected television channels. It enables marketers to manage audiences, inventory, and creative assets while optimizing reach and frequency. Unlike search platforms that respond to active intent, Display and Video 360 focuses on awareness and consideration by reaching users earlier in the customer journey. It is commonly used for brand visibility, storytelling, and driving engagement through visual and video formats.