Braincode Centers
Braincode Centers
Braincode Centers
Braincode Centers provides neurofeedback and biofeedback services to support individuals with anxiety, attention challenges, brain injuries, and depression across Denver and Dallas.
Braincode Centers provides neurofeedback and biofeedback services to support individuals with anxiety, attention challenges, brain injuries, and depression across Denver and Dallas.
Braincode Centers provides neurofeedback and biofeedback services to support individuals with anxiety, attention challenges, brain injuries, and depression across Denver and Dallas.
Client
Braincode Centers
Braincode Centers
COMPANY
FiG Advertising + Marketing
indsutry
Healthcare
Duration
2 Years
Paid Search
Website Management
Paid Social
Challenge
Challenge
Challenge
The existing website did not clearly support paid traffic or organic discovery, with information architecture that made it difficult for users to understand services or convert. Landing pages were not optimized for search intent, causing friction for users arriving from paid search campaigns. The challenge was aligning website structure and content with both user needs and performance-driven acquisition efforts.
The existing website did not clearly support paid traffic or organic discovery, with information architecture that made it difficult for users to understand services or convert. Landing pages were not optimized for search intent, causing friction for users arriving from paid search campaigns. The challenge was aligning website structure and content with both user needs and performance-driven acquisition efforts.
The existing website did not clearly support paid traffic or organic discovery, with information architecture that made it difficult for users to understand services or convert. Landing pages were not optimized for search intent, causing friction for users arriving from paid search campaigns. The challenge was aligning website structure and content with both user needs and performance-driven acquisition efforts.
Research
Research
Research
Analyzed user behavior through heat mapping to identify drop-off points, scroll depth, and interaction patterns across key service and landing pages. Reviewed search intent patterns tied to mental health and neurofeedback services to understand how paid and organic users evaluated care options. SEO and PPC research emphasized the importance of clear service hierarchy, educational content, and conversion-focused page layouts.
Analyzed user behavior through heat mapping to identify drop-off points, scroll depth, and interaction patterns across key service and landing pages. Reviewed search intent patterns tied to mental health and neurofeedback services to understand how paid and organic users evaluated care options. SEO and PPC research emphasized the importance of clear service hierarchy, educational content, and conversion-focused page layouts.
Analyzed user behavior through heat mapping to identify drop-off points, scroll depth, and interaction patterns across key service and landing pages. Reviewed search intent patterns tied to mental health and neurofeedback services to understand how paid and organic users evaluated care options. SEO and PPC research emphasized the importance of clear service hierarchy, educational content, and conversion-focused page layouts.
Approach
Approach
Approach
Improved website structure and content organization to better support paid search traffic and high-intent users. Updated landing pages, service descriptions, and calls to action within WordPress to align with keyword themes, ad messaging, and user expectations, reducing friction between search click and on-site conversion.
Maintained ongoing website management through content updates, SEO-aligned edits, and publishing support to improve page performance over time. Drafted and refined website copy to support paid search campaigns, ensuring consistency between ads, landing pages, and site navigation while strengthening conversion paths and lead quality.
Improved website structure and content organization to better support paid search traffic and high-intent users. Updated landing pages, service descriptions, and calls to action within WordPress to align with keyword themes, ad messaging, and user expectations, reducing friction between search click and on-site conversion.
Maintained ongoing website management through content updates, SEO-aligned edits, and publishing support to improve page performance over time. Drafted and refined website copy to support paid search campaigns, ensuring consistency between ads, landing pages, and site navigation while strengthening conversion paths and lead quality.
Improved website structure and content organization to better support paid search traffic and high-intent users. Updated landing pages, service descriptions, and calls to action within WordPress to align with keyword themes, ad messaging, and user expectations, reducing friction between search click and on-site conversion.
Maintained ongoing website management through content updates, SEO-aligned edits, and publishing support to improve page performance over time. Drafted and refined website copy to support paid search campaigns, ensuring consistency between ads, landing pages, and site navigation while strengthening conversion paths and lead quality.
Booking Revenue
CTR
Reservations
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design