Ethos Roofing
Ethos Roofing
Ethos Roofing
Ethos Roofing is a Denver-based hail damage and general contracting company serving multiple cities and surrounding communities, operating in a highly competitive, service-driven local market.
Ethos Roofing is a Denver-based hail damage and general contracting company serving multiple cities and surrounding communities, operating in a highly competitive, service-driven local market.
Ethos Roofing is a Denver-based hail damage and general contracting company serving multiple cities and surrounding communities, operating in a highly competitive, service-driven local market.
Client
Ethos Roofing
Ethos Roofing
COMPANY
FiG Advertising + Marketing
indsutry
Home Service
Duration
2 Years
Website Management
Paid Search
Challenge
Challenge
Challenge
Ethos had a strong reputation and steady referral business but lacked digital visibility across the multiple locations it served. The website signaled geographic coverage through navigation alone, without the supporting content needed for search engines or homeowners to clearly understand service areas and offerings. Additionally, while traffic was improving, on-site conversion remained a challenge, creating a gap between discovery and lead generation.
Ethos had a strong reputation and steady referral business but lacked digital visibility across the multiple locations it served. The website signaled geographic coverage through navigation alone, without the supporting content needed for search engines or homeowners to clearly understand service areas and offerings. Additionally, while traffic was improving, on-site conversion remained a challenge, creating a gap between discovery and lead generation.
Ethos had a strong reputation and steady referral business but lacked digital visibility across the multiple locations it served. The website signaled geographic coverage through navigation alone, without the supporting content needed for search engines or homeowners to clearly understand service areas and offerings. Additionally, while traffic was improving, on-site conversion remained a challenge, creating a gap between discovery and lead generation.
Research
Research
Research
Local homeowner search behavior painted a clear picture: urgency, location, and service specificity drive decision-making in roofing. Competitive review surfaced gaps where content depth, geographic relevance, and trust indicators were underdeveloped across key service areas. Patterns in user movement revealed hesitation around credibility signals and next-step clarity for search-driven visitors.
Local homeowner search behavior painted a clear picture: urgency, location, and service specificity drive decision-making in roofing. Competitive review surfaced gaps where content depth, geographic relevance, and trust indicators were underdeveloped across key service areas. Patterns in user movement revealed hesitation around credibility signals and next-step clarity for search-driven visitors.
Local homeowner search behavior painted a clear picture: urgency, location, and service specificity drive decision-making in roofing. Competitive review surfaced gaps where content depth, geographic relevance, and trust indicators were underdeveloped across key service areas. Patterns in user movement revealed hesitation around credibility signals and next-step clarity for search-driven visitors.
Approach
Approach
Approach
Content was reshaped to speak directly to how homeowners search, compare, and act. Location-specific service pages were expanded to improve geographic relevance while strengthening clarity around hail damage and repair services, supporting both organic visibility and search advertising alignment.
From there, landing experiences were refined to better support PPC traffic, ensuring consistency between ad messaging, page intent, and conversion paths. Ongoing website updates focused on improving usability, reinforcing trust, and reducing friction between discovery and inquiry.
Content was reshaped to speak directly to how homeowners search, compare, and act. Location-specific service pages were expanded to improve geographic relevance while strengthening clarity around hail damage and repair services, supporting both organic visibility and search advertising alignment.
From there, landing experiences were refined to better support PPC traffic, ensuring consistency between ad messaging, page intent, and conversion paths. Ongoing website updates focused on improving usability, reinforcing trust, and reducing friction between discovery and inquiry.
Content was reshaped to speak directly to how homeowners search, compare, and act. Location-specific service pages were expanded to improve geographic relevance while strengthening clarity around hail damage and repair services, supporting both organic visibility and search advertising alignment.
From there, landing experiences were refined to better support PPC traffic, ensuring consistency between ad messaging, page intent, and conversion paths. Ongoing website updates focused on improving usability, reinforcing trust, and reducing friction between discovery and inquiry.
Booking Revenue
CTR
Reservations
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design