First Tee
First Tee
First Tee
First Tee – Colorado Rocky Mountains is a regional chapter of the national youth development organization, providing golf instruction and life-skills education to kids across the Denver metro and Eagle Vail regions.
First Tee – Colorado Rocky Mountains is a regional chapter of the national youth development organization, providing golf instruction and life-skills education to kids across the Denver metro and Eagle Vail regions.
First Tee – Colorado Rocky Mountains is a regional chapter of the national youth development organization, providing golf instruction and life-skills education to kids across the Denver metro and Eagle Vail regions.
Client
First Tee
First Tee
COMPANY
FiG Advertising + Marketing
indsutry
Sport Marketing
Duration
3 Months
Paid Search
Paid Social
Social Media
Challenge
Challenge
Challenge
First Tee CRM needed to increase program awareness, registrations, and event participation while operating within a nonprofit model that relied heavily on organic visibility and fundraising support. The challenge was improving discoverability across search and social without over-relying on paid spend, while still supporting seasonal programs, tournaments, and community engagement. Messaging needed to resonate with parents, participants, and donors simultaneously.
First Tee CRM needed to increase program awareness, registrations, and event participation while operating within a nonprofit model that relied heavily on organic visibility and fundraising support. The challenge was improving discoverability across search and social without over-relying on paid spend, while still supporting seasonal programs, tournaments, and community engagement. Messaging needed to resonate with parents, participants, and donors simultaneously.
First Tee CRM needed to increase program awareness, registrations, and event participation while operating within a nonprofit model that relied heavily on organic visibility and fundraising support. The challenge was improving discoverability across search and social without over-relying on paid spend, while still supporting seasonal programs, tournaments, and community engagement. Messaging needed to resonate with parents, participants, and donors simultaneously.
Research
Research
Research
Search behavior analysis revealed strong demand for youth golf programs, life-skills education, and local sports opportunities, often tied to location-specific and age-based queries. Content performance reviews showed that educational blogs and value-driven storytelling performed best for organic discovery, while social insights highlighted the impact of success stories and community outcomes. Paid media data identified opportunities to supplement slower organic growth during key enrollment and event windows.
Search behavior analysis revealed strong demand for youth golf programs, life-skills education, and local sports opportunities, often tied to location-specific and age-based queries. Content performance reviews showed that educational blogs and value-driven storytelling performed best for organic discovery, while social insights highlighted the impact of success stories and community outcomes. Paid media data identified opportunities to supplement slower organic growth during key enrollment and event windows.
Search behavior analysis revealed strong demand for youth golf programs, life-skills education, and local sports opportunities, often tied to location-specific and age-based queries. Content performance reviews showed that educational blogs and value-driven storytelling performed best for organic discovery, while social insights highlighted the impact of success stories and community outcomes. Paid media data identified opportunities to supplement slower organic growth during key enrollment and event windows.
Approach
Approach
Approach
Blog-led SEO efforts focused on localized keyword themes, educational content, and program-specific topics to improve organic rankings and drive qualified website traffic. Content was structured to support long-term visibility while reinforcing First Tee CRM’s mission, helping users understand both the athletic and developmental value of participation.
Paid search and paid social were introduced strategically to accelerate reach during high-impact periods, such as program sign-ups and fundraising events. Search campaigns targeted intent-driven queries tied to programs and events, while paid social expanded visibility through audience-based promotion of stories, milestones, and initiatives. Together, organic content, paid search, and paid social supported sustained traffic growth, stronger engagement, and increased involvement without relying on short-term promotional tactics.
Blog-led SEO efforts focused on localized keyword themes, educational content, and program-specific topics to improve organic rankings and drive qualified website traffic. Content was structured to support long-term visibility while reinforcing First Tee CRM’s mission, helping users understand both the athletic and developmental value of participation.
Paid search and paid social were introduced strategically to accelerate reach during high-impact periods, such as program sign-ups and fundraising events. Search campaigns targeted intent-driven queries tied to programs and events, while paid social expanded visibility through audience-based promotion of stories, milestones, and initiatives. Together, organic content, paid search, and paid social supported sustained traffic growth, stronger engagement, and increased involvement without relying on short-term promotional tactics.
Blog-led SEO efforts focused on localized keyword themes, educational content, and program-specific topics to improve organic rankings and drive qualified website traffic. Content was structured to support long-term visibility while reinforcing First Tee CRM’s mission, helping users understand both the athletic and developmental value of participation.
Paid search and paid social were introduced strategically to accelerate reach during high-impact periods, such as program sign-ups and fundraising events. Search campaigns targeted intent-driven queries tied to programs and events, while paid social expanded visibility through audience-based promotion of stories, milestones, and initiatives. Together, organic content, paid search, and paid social supported sustained traffic growth, stronger engagement, and increased involvement without relying on short-term promotional tactics.
Booking Revenue
CTR
Reservations
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design