Larsen & Toubro
Larsen & Toubro
Larsen & Toubro
Larson Mental Health is a Colorado-based psychiatric practice offering therapy, medication management, and assessments across multiple Front Range locations, operating in a highly sensitive, trust-driven healthcare space.
Larson Mental Health is a Colorado-based psychiatric practice offering therapy, medication management, and assessments across multiple Front Range locations, operating in a highly sensitive, trust-driven healthcare space.
Larson Mental Health is a Colorado-based psychiatric practice offering therapy, medication management, and assessments across multiple Front Range locations, operating in a highly sensitive, trust-driven healthcare space.
Client
Larsen & Toubro
Larsen & Toubro
COMPANY
FiG Advertising + Marketing
indsutry
Healthcare
Duration
8 Months
Paid Search
Social Media
Challenge
Challenge
Challenge
Mental health services are often searched for during high-stress, high-intent moments, making clarity, accessibility, and credibility essential. Larson Mental Health needed stronger digital visibility across multiple locations while ensuring messaging remained supportive, accurate, and easy to navigate. The challenge was driving qualified inquiries through search and social without overwhelming users or compromising trust.
Mental health services are often searched for during high-stress, high-intent moments, making clarity, accessibility, and credibility essential. Larson Mental Health needed stronger digital visibility across multiple locations while ensuring messaging remained supportive, accurate, and easy to navigate. The challenge was driving qualified inquiries through search and social without overwhelming users or compromising trust.
Mental health services are often searched for during high-stress, high-intent moments, making clarity, accessibility, and credibility essential. Larson Mental Health needed stronger digital visibility across multiple locations while ensuring messaging remained supportive, accurate, and easy to navigate. The challenge was driving qualified inquiries through search and social without overwhelming users or compromising trust.
Research
Research
Research
Search behavior showed strong location-based intent paired with condition- and service-specific queries, often non-branded and research-heavy. Content review highlighted the need for clearer educational pathways and location relevance to support organic discovery. Social engagement patterns reinforced the importance of empathetic language, consistency, and credibility when addressing mental health topics across both organic and paid placements.
Search behavior showed strong location-based intent paired with condition- and service-specific queries, often non-branded and research-heavy. Content review highlighted the need for clearer educational pathways and location relevance to support organic discovery. Social engagement patterns reinforced the importance of empathetic language, consistency, and credibility when addressing mental health topics across both organic and paid placements.
Search behavior showed strong location-based intent paired with condition- and service-specific queries, often non-branded and research-heavy. Content review highlighted the need for clearer educational pathways and location relevance to support organic discovery. Social engagement patterns reinforced the importance of empathetic language, consistency, and credibility when addressing mental health topics across both organic and paid placements.
Approach
Approach
Approach
Paid search efforts focused on capturing high-intent queries tied to psychiatric services and local availability, with ongoing refinements to ad messaging and landing relevance to support lead quality. Search campaigns were structured to prioritize service clarity and accessibility, helping users move from inquiry to contact with minimal friction.
Organic and paid social supported awareness and trust-building through educational content and practice-level messaging, reinforcing visibility beyond search. Website content updates and blog publishing were aligned to support organic growth, improve discoverability across locations, and strengthen conversion paths—allowing search and social efforts to work as complementary entry points rather than isolated channels.
Paid search efforts focused on capturing high-intent queries tied to psychiatric services and local availability, with ongoing refinements to ad messaging and landing relevance to support lead quality. Search campaigns were structured to prioritize service clarity and accessibility, helping users move from inquiry to contact with minimal friction.
Organic and paid social supported awareness and trust-building through educational content and practice-level messaging, reinforcing visibility beyond search. Website content updates and blog publishing were aligned to support organic growth, improve discoverability across locations, and strengthen conversion paths—allowing search and social efforts to work as complementary entry points rather than isolated channels.
Paid search efforts focused on capturing high-intent queries tied to psychiatric services and local availability, with ongoing refinements to ad messaging and landing relevance to support lead quality. Search campaigns were structured to prioritize service clarity and accessibility, helping users move from inquiry to contact with minimal friction.
Organic and paid social supported awareness and trust-building through educational content and practice-level messaging, reinforcing visibility beyond search. Website content updates and blog publishing were aligned to support organic growth, improve discoverability across locations, and strengthen conversion paths—allowing search and social efforts to work as complementary entry points rather than isolated channels.
Booking Revenue
CTR
Reservations
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design