Pilgrim India
Pilgrim India
Pilgrim India
Pilgrim is an Indian skincare brand focused on clean, modern formulations, with a digital presence centered on social storytelling, performance-driven paid campaigns, and consistent brand communication.
Pilgrim is an Indian skincare brand focused on clean, modern formulations, with a digital presence centered on social storytelling, performance-driven paid campaigns, and consistent brand communication.
Pilgrim is an Indian skincare brand focused on clean, modern formulations, with a digital presence centered on social storytelling, performance-driven paid campaigns, and consistent brand communication.
Client
Pilgrim India
Pilgrim India
COMPANY
The Wife
indsutry
Skincare
Duration
2 Years
Social Media
Paid Media
Business Development
Challenge
Challenge
Challenge
Pilgrim needed to strengthen its social media presence while scaling paid social efforts in a competitive skincare market. The challenge was aligning creative output, performance goals, and brand messaging while maintaining clear communication between the client and internal teams across a fast-moving account.
Pilgrim needed to strengthen its social media presence while scaling paid social efforts in a competitive skincare market. The challenge was aligning creative output, performance goals, and brand messaging while maintaining clear communication between the client and internal teams across a fast-moving account.
Pilgrim needed to strengthen its social media presence while scaling paid social efforts in a competitive skincare market. The challenge was aligning creative output, performance goals, and brand messaging while maintaining clear communication between the client and internal teams across a fast-moving account.
Research
Research
Research
Analysis of audience behavior showed strong interest in ingredient education, product benefits, and visually consistent skincare content. Paid social insights highlighted the need for clear value propositions, trust-building creative, and messaging tailored to different stages of the customer journey.
Analysis of audience behavior showed strong interest in ingredient education, product benefits, and visually consistent skincare content. Paid social insights highlighted the need for clear value propositions, trust-building creative, and messaging tailored to different stages of the customer journey.
Analysis of audience behavior showed strong interest in ingredient education, product benefits, and visually consistent skincare content. Paid social insights highlighted the need for clear value propositions, trust-building creative, and messaging tailored to different stages of the customer journey.
Approach
Approach
Approach
Led the full social and paid social strategy while acting as the primary account manager for the brand. Collaborated closely with the design team to deliver cohesive creative assets aligned with campaign objectives. Managed paid social campaigns to drive awareness and conversion, while facilitating clear communication between the client and internal teams to ensure timelines, feedback, and performance goals were consistently met.
Led the full social and paid social strategy while acting as the primary account manager for the brand. Collaborated closely with the design team to deliver cohesive creative assets aligned with campaign objectives. Managed paid social campaigns to drive awareness and conversion, while facilitating clear communication between the client and internal teams to ensure timelines, feedback, and performance goals were consistently met.
Led the full social and paid social strategy while acting as the primary account manager for the brand. Collaborated closely with the design team to deliver cohesive creative assets aligned with campaign objectives. Managed paid social campaigns to drive awareness and conversion, while facilitating clear communication between the client and internal teams to ensure timelines, feedback, and performance goals were consistently met.
Booking Revenue
CTR
Reservations
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design