USA Wrestling
USA Wrestling
USA Wrestling
USA Wrestling is the national governing body for the sport of wrestling in the United States, focused on athlete development, coaching education, and long-term membership growth.
USA Wrestling is the national governing body for the sport of wrestling in the United States, focused on athlete development, coaching education, and long-term membership growth.
USA Wrestling is the national governing body for the sport of wrestling in the United States, focused on athlete development, coaching education, and long-term membership growth.
Client
USA Wrestling
USA Wrestling
COMPANY
FiG Advertising + Marketing
indsutry
Sport Marketing
Duration
4 Months
Paid Search
Paid Social
Challenge
Challenge
Challenge
USA Wrestling needed a member education and benefits campaign that could strengthen brand perception while driving measurable membership growth. The challenge was communicating long-term value beyond competition, positioning wrestling as a foundation for leadership, discipline, and success. Paid channels needed to balance inspiration with clarity, ensuring the message resonated across athletes, coaches, parents, and club leaders.
USA Wrestling needed a member education and benefits campaign that could strengthen brand perception while driving measurable membership growth. The challenge was communicating long-term value beyond competition, positioning wrestling as a foundation for leadership, discipline, and success. Paid channels needed to balance inspiration with clarity, ensuring the message resonated across athletes, coaches, parents, and club leaders.
USA Wrestling needed a member education and benefits campaign that could strengthen brand perception while driving measurable membership growth. The challenge was communicating long-term value beyond competition, positioning wrestling as a foundation for leadership, discipline, and success. Paid channels needed to balance inspiration with clarity, ensuring the message resonated across athletes, coaches, parents, and club leaders.
Research
Research
Research
Audience insights revealed that wrestling’s impact extended far beyond sport, influencing leadership development, resilience, and lifelong skills. Review of engagement patterns highlighted the importance of clear storytelling paired with recognizable proof points to build credibility. Paid media analysis emphasized the need for audience segmentation by role (athletes, coaches, clubs) and message framing that supported both education and enrollment intent.
Audience insights revealed that wrestling’s impact extended far beyond sport, influencing leadership development, resilience, and lifelong skills. Review of engagement patterns highlighted the importance of clear storytelling paired with recognizable proof points to build credibility. Paid media analysis emphasized the need for audience segmentation by role (athletes, coaches, clubs) and message framing that supported both education and enrollment intent.
Audience insights revealed that wrestling’s impact extended far beyond sport, influencing leadership development, resilience, and lifelong skills. Review of engagement patterns highlighted the importance of clear storytelling paired with recognizable proof points to build credibility. Paid media analysis emphasized the need for audience segmentation by role (athletes, coaches, clubs) and message framing that supported both education and enrollment intent.
Approach
Approach
Approach
Paid social campaigns were structured around a narrative-driven messaging framework, using leadership-focused storytelling to build emotional connection and reinforce brand value. Creative direction emphasized recognizable success stories and educational assets to increase engagement, awareness, and membership consideration across key audience segments.
Paid search was used to support high-intent discovery and reinforce campaign visibility during decision moments. Search messaging aligned with membership benefits and educational resources, while paid media coordination ensured consistency across touchpoints. Together, paid social and paid search worked in tandem to support sustained membership growth without relying on short-term promotional tactics.
Paid social campaigns were structured around a narrative-driven messaging framework, using leadership-focused storytelling to build emotional connection and reinforce brand value. Creative direction emphasized recognizable success stories and educational assets to increase engagement, awareness, and membership consideration across key audience segments.
Paid search was used to support high-intent discovery and reinforce campaign visibility during decision moments. Search messaging aligned with membership benefits and educational resources, while paid media coordination ensured consistency across touchpoints. Together, paid social and paid search worked in tandem to support sustained membership growth without relying on short-term promotional tactics.
Paid social campaigns were structured around a narrative-driven messaging framework, using leadership-focused storytelling to build emotional connection and reinforce brand value. Creative direction emphasized recognizable success stories and educational assets to increase engagement, awareness, and membership consideration across key audience segments.
Paid search was used to support high-intent discovery and reinforce campaign visibility during decision moments. Search messaging aligned with membership benefits and educational resources, while paid media coordination ensured consistency across touchpoints. Together, paid social and paid search worked in tandem to support sustained membership growth without relying on short-term promotional tactics.
Booking Revenue
CTR
Reservations
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design