Westin
Westin
Westin
The Westin is a globally recognized upscale hotel brand under Marriott International, known for its wellness-focused hospitality and premium guest experiences. The brand emphasizes rejuvenation, comfort, and holistic well-being through signature offerings and elevated service. Its digital presence plays a critical role in driving direct bookings, communicating renovations, and positioning the property as a service-oriented luxury destination during off-peak seasons.
The Westin is a globally recognized upscale hotel brand under Marriott International, known for its wellness-focused hospitality and premium guest experiences. The brand emphasizes rejuvenation, comfort, and holistic well-being through signature offerings and elevated service. Its digital presence plays a critical role in driving direct bookings, communicating renovations, and positioning the property as a service-oriented luxury destination during off-peak seasons.
The Westin is a globally recognized upscale hotel brand under Marriott International, known for its wellness-focused hospitality and premium guest experiences. The brand emphasizes rejuvenation, comfort, and holistic well-being through signature offerings and elevated service. Its digital presence plays a critical role in driving direct bookings, communicating renovations, and positioning the property as a service-oriented luxury destination during off-peak seasons.
Client
Westin
Westin
COMPANY
The Wife
indsutry
Hospitality
Duration
2 Years
Business Development
Email Marketing
Website Management
Challenge
Challenge
Challenge
The Westin needed to increase occupancy during Q3 and Q4 off-peak seasons following a regional rebranding and property renovation. The challenge was shifting from sales-driven messaging to a service-oriented luxury narrative while communicating upgrades and driving direct bookings during softer demand periods.
The Westin needed to increase occupancy during Q3 and Q4 off-peak seasons following a regional rebranding and property renovation. The challenge was shifting from sales-driven messaging to a service-oriented luxury narrative while communicating upgrades and driving direct bookings during softer demand periods.
The Westin needed to increase occupancy during Q3 and Q4 off-peak seasons following a regional rebranding and property renovation. The challenge was shifting from sales-driven messaging to a service-oriented luxury narrative while communicating upgrades and driving direct bookings during softer demand periods.
Research
Research
Research
Guest behavior data showed increased interest in wellness-focused stays and experiential luxury during off-peak travel windows. Website analytics revealed users actively seeking information about amenities, spa services, and room upgrades before booking. Email engagement performed strongest when messaging emphasized transformation, exclusivity, and personalized service rather than discount-driven promotions.
Guest behavior data showed increased interest in wellness-focused stays and experiential luxury during off-peak travel windows. Website analytics revealed users actively seeking information about amenities, spa services, and room upgrades before booking. Email engagement performed strongest when messaging emphasized transformation, exclusivity, and personalized service rather than discount-driven promotions.
Guest behavior data showed increased interest in wellness-focused stays and experiential luxury during off-peak travel windows. Website analytics revealed users actively seeking information about amenities, spa services, and room upgrades before booking. Email engagement performed strongest when messaging emphasized transformation, exclusivity, and personalized service rather than discount-driven promotions.
Approach
Approach
Approach
I led an integrated strategy across website management, email marketing, and business development to reposition The Westin during off-season periods. Website updates showcased renovations through refreshed visuals, amenity descriptions, and service-focused messaging while optimizing booking pathways.
Email campaigns re-engaged past guests and attracted new travelers by highlighting the transformation through segmented messaging around wellness, business travel, and leisure stays. Business development involved targeted outreach to corporate clients and travel partners to secure group bookings through tailored proposals. Performance was monitored across channels with optimizations to messaging, visuals, and timing to drive measurable booking increases during Q3 and Q4.
I led an integrated strategy across website management, email marketing, and business development to reposition The Westin during off-season periods. Website updates showcased renovations through refreshed visuals, amenity descriptions, and service-focused messaging while optimizing booking pathways.
Email campaigns re-engaged past guests and attracted new travelers by highlighting the transformation through segmented messaging around wellness, business travel, and leisure stays. Business development involved targeted outreach to corporate clients and travel partners to secure group bookings through tailored proposals. Performance was monitored across channels with optimizations to messaging, visuals, and timing to drive measurable booking increases during Q3 and Q4.
I led an integrated strategy across website management, email marketing, and business development to reposition The Westin during off-season periods. Website updates showcased renovations through refreshed visuals, amenity descriptions, and service-focused messaging while optimizing booking pathways.
Email campaigns re-engaged past guests and attracted new travelers by highlighting the transformation through segmented messaging around wellness, business travel, and leisure stays. Business development involved targeted outreach to corporate clients and travel partners to secure group bookings through tailored proposals. Performance was monitored across channels with optimizations to messaging, visuals, and timing to drive measurable booking increases during Q3 and Q4.
Booking Revenue
CTR
Reservations
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design