Whole Intent
Whole Intent
Whole Intent
Whole Intent is a Denver-based fitness and nutrition brand focused on sustainable health, personal training, and nutrition coaching in a highly saturated local wellness market.
Whole Intent is a Denver-based fitness and nutrition brand focused on sustainable health, personal training, and nutrition coaching in a highly saturated local wellness market.
Whole Intent is a Denver-based fitness and nutrition brand focused on sustainable health, personal training, and nutrition coaching in a highly saturated local wellness market.
Client
Whole Intent
Whole Intent
COMPANY
FiG Advertising + Marketing
indsutry
Healthcare
Duration
4 Months
Paid Search
Paid Social
Challenge
Challenge
Challenge
Entering a crowded fitness landscape, Whole Intent needed immediate visibility and a clear path to acquisition without relying on brand recognition alone. The challenge was driving qualified traffic, building authority, and converting interest into bookings while competing against established studios and trainers. Paid channels and content needed to work together to generate momentum and measurable growth.
Entering a crowded fitness landscape, Whole Intent needed immediate visibility and a clear path to acquisition without relying on brand recognition alone. The challenge was driving qualified traffic, building authority, and converting interest into bookings while competing against established studios and trainers. Paid channels and content needed to work together to generate momentum and measurable growth.
Entering a crowded fitness landscape, Whole Intent needed immediate visibility and a clear path to acquisition without relying on brand recognition alone. The challenge was driving qualified traffic, building authority, and converting interest into bookings while competing against established studios and trainers. Paid channels and content needed to work together to generate momentum and measurable growth.
Research
Research
Research
Market exploration surfaced high competition across core fitness and nutrition queries, with strong demand clustered around intent-based searches tied to training, coaching, and lifestyle change. Blog performance analysis revealed opportunities to capture long-tail wellness queries and educational intent, while paid media insights emphasized the importance of search query refinement and audience targeting to avoid wasted spend. Engagement trends showed that credibility and clarity strongly influenced click-through and on-site behavior.
Market exploration surfaced high competition across core fitness and nutrition queries, with strong demand clustered around intent-based searches tied to training, coaching, and lifestyle change. Blog performance analysis revealed opportunities to capture long-tail wellness queries and educational intent, while paid media insights emphasized the importance of search query refinement and audience targeting to avoid wasted spend. Engagement trends showed that credibility and clarity strongly influenced click-through and on-site behavior.
Market exploration surfaced high competition across core fitness and nutrition queries, with strong demand clustered around intent-based searches tied to training, coaching, and lifestyle change. Blog performance analysis revealed opportunities to capture long-tail wellness queries and educational intent, while paid media insights emphasized the importance of search query refinement and audience targeting to avoid wasted spend. Engagement trends showed that credibility and clarity strongly influenced click-through and on-site behavior.
Approach
Approach
Approach
The campaign was anchored in a value-led narrative that positioned wrestling as a foundation for long-term personal and professional success. Paid social focused on message sequencing rather than promotion, using culturally relevant proof points and athlete credibility to frame wrestling as a leadership pipeline rather than just a sport.
Search efforts concentrated on capturing intent around membership, coaching resources, and program education at key decision points. Paid search supported discovery and reinforcement by surfacing benefit-driven messaging aligned with informational and enrollment-focused queries. Channel execution was coordinated to maintain narrative continuity while allowing each platform to play a distinct role in awareness, education, and consideration.
The campaign was anchored in a value-led narrative that positioned wrestling as a foundation for long-term personal and professional success. Paid social focused on message sequencing rather than promotion, using culturally relevant proof points and athlete credibility to frame wrestling as a leadership pipeline rather than just a sport.
Search efforts concentrated on capturing intent around membership, coaching resources, and program education at key decision points. Paid search supported discovery and reinforcement by surfacing benefit-driven messaging aligned with informational and enrollment-focused queries. Channel execution was coordinated to maintain narrative continuity while allowing each platform to play a distinct role in awareness, education, and consideration.
The campaign was anchored in a value-led narrative that positioned wrestling as a foundation for long-term personal and professional success. Paid social focused on message sequencing rather than promotion, using culturally relevant proof points and athlete credibility to frame wrestling as a leadership pipeline rather than just a sport.
Search efforts concentrated on capturing intent around membership, coaching resources, and program education at key decision points. Paid search supported discovery and reinforcement by surfacing benefit-driven messaging aligned with informational and enrollment-focused queries. Channel execution was coordinated to maintain narrative continuity while allowing each platform to play a distinct role in awareness, education, and consideration.
Booking Revenue
CTR
Reservations
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design
Paid Media
Social Media
Search Ads
Website Management
Email Marketing
Graphic Design